SIHH 2015 IWC Basic Movement — The Brand-new Drive
For a high-end brand with cutting-edge movements, continuing efforts in developing new movements is quite unusual. Replacing suppliers for movements would be possible, and main power come from the tractor. In the predicted future, the risk of lacking movement suppliers. But now there are less risk in losing movement suppliers, and why IWC still takes the efforts to do it? And it does not do it for one time, twice time, as you will find the latest 69000 and 42000 model movement.
For Stefan Ihnen, the director of IWC, developing new movement is nothing but a simple choice, even though it involves a lot of money and long-terms dedication to it. In terms of manufacture, IWC 52 movement surpasses 10,000 Swiss Franc, and obviously this belongs to the processing stage. In the 69000 and 42000 movement, it does not have free hairspring system and Pellaton system, so they are quite close to ETA movement or Sellita movement. But the strategy that IWC applies is to work with the free outside movement suppliers, and they didn’t have such a change to work with them. Reliability is the key focus, and testing the model alone is far beyond the expectation. The whole streamline are dissemble in the lab to do the test, and will be shipped to IWC workshop for assembling. IWC has produced 100 model movements for test, and it will ship another 100. On the second stage, 200 movements will be tested in terms of its reliability, and the rest will do the tests that will last 500 hours, which simulates the daily environment.
However, when switching to put in the market of replica watches, the movement is by no means hundreds, it is thousands and hundreds of thousands of movement, so IWC must test its reliability, and quality. In the ideal situation, the reliable movement will be produced in large scale, then it won’t face any situation.
Posted: February 9th, 2015 under Uncategorized.